If you’re like us, you know that fall is THE upper season. No, not because of the fresh air and cozy vibes – it’s the fall fashion that makes our pumpkin spice latte-loving hearts beat faster. Between cozy sweaters, lightweight jackets, stylish boots, and flattering, feminine maxi dresses, everything is so GOOD. However, every retailer under the sun is stocked with new pieces, so the idea of shopping until you drop is overwhelming and unrealistic.
The best and easiest thing to do in this scenario? Look at where your peers are shopping. Take a look at social media and you’ll see that women 50 and older are spending their money at a few key retailers, some of which may already be on your list! Scroll down to see where everyone is shopping for fall fashion this year—and where you should be, too.
Amazon
This online giant probably isn’t the first retailer that comes to mind when you think of fall fashion, but it totally should be. It’s seriously upped its fashion game in recent years, especially when it comes to shopper-approved pieces that don’t cost an arm and a leg (like this $20 cardigan ). While you’re at it, you should check out its in-house brand The Drop , which is constantly dropping limited-edition, on-trend pieces.
Amazon
Nothing says fall more than swapping out summer hues for autumnal ones like this khaki tee. It’s a fan favorite with over 27,000 five-star reviews, but what makes a simple top so popular? For starters, it’s cut loose and made from breathable, opaque fabric. It’s available in over 40 colors and a variety of prints. Bonus: It has a sleek pocket and rolled-up sleeves for an effortlessly cool look.
“I love this top. It’s better than I expected!” shared one reviewer. “The fit is nice. It’s not one of those cheap tees that clings in all the wrong places. It’s a great quality tee that fits great and looks neat and put together.”
$17 on Amazon
Amazon
A new pair of jeans always reminds us of back-to-school in the best way possible. And what’s better than a good pair of Levi’s? This timeless American denim features a relaxed, vintage-inspired fit and is available in over 20 washes. The mid-rise waist and sleek bootcut leg flatter most body types. Pair it with a tank top for a casual look or a smart button-down shirt for work.
“The perfect jean,” said one rave reviewer. “The fabric has enough stretch to be comfortable for any activity, without becoming ‘saggy’ throughout the day. Highly recommend!”
$49 on Amazon
Shop more fashion on Amazon, including these bestsellers.
Nordstrom
It’s no secret that Nordstrom is one of the best places to go when you’re in the mood for a wardrobe refresh. While the retailer is always stocked with on-trend clothing, shoes, and accessories, its fall fashion selection is unmatched. From seasonal jackets and sweaters to dresses, boots, and handbags, we’d be shocked if your cart was empty after browsing the digital aisles. Pro tip: Head to the new arrivals section first for the best finds.
Nordstrom
One of the biggest trends this season is wearing tailored, tailored sweaters instead of oversized, baggy styles. However, comfort is still the most important factor, and this cable-knit cardigan is the perfect combination of sophistication and comfort. Wear it buttoned, draped over your shoulders, unbuttoned, or tied around your neck in old-world New England style.
$62 at Nordstrom
Nordstrom
The most viral fashion item of fall? Vince Camuto’s Sangeti boots. This TikTok post alone has been viewed 1.5 million times in just a few days. They’re timeless and elegant, and come in both regular and wide sizes. The 2.75-inch block heel gives you a little height, but is still comfortable enough to walk around in all day.
$229 at Nordstrom
Shop more fall fashion at Nordstrom.
Nordstrom Shelf
If you have luxury tastes but don’t want to spend too much, you should check out Nordstrom’s bargain-busting little sister, The Rack. At any given time, you can find discounts on major brands like Ugg, Kate Spade, and Madewell, with women’s clothing starting at under $10. There’s even a Barefoot Dreams cardigan that’s nearly 60 percent off. However, like any discount retailer, Nordstrom Rack’s items tend to sell out quickly. So if you see something you like, snag it before it’s gone. (Psst: You can find some of the best deals in the Flash Events section.)
Nordstrom Shelf
There’s nothing like throwing on a brand new sweater as soon as the temperature drops below 10°C. With its slightly flared long sleeves and flattering V-neck, this classic style is sure to become your go-to. This simple, chic silhouette is also available in black, green and antique white.
“A great everyday staple and great value for money,” said one fan. “Very lightweight which is perfect for me as I get hot when I run.”
$25 at Nordstrom Rack
Nordstrom Shelf
Looking to embrace fall without completely giving up on summer? Well, this tote bag is the best of both worlds. The on-trend fall green keeps it on trend, while the woven texture gives it a basket-like feel. And if one of your goals this season is to stay organized (ditto), it comes with a handy pouch to stash all your essentials. (No more desperately searching for your keys!)
$60 at Nordstrom Rack
Shop more fall fashion at Nordstrom Rack.
Macy’s
Want to spend $25? Want to spend $1,500? Macy’s has you covered, at every price point. The retailer is constantly adding new, on-trend pieces from classic designer labels like Calvin Klein and Michael Kors, as well as discounts on fall fashion essentials like this expensive-looking sweater. Basically, there’s no shortage of fashion at this star-studded department store. Oh, and there’s a sale almost all the time, so keep your eyes peeled.
Macy’s
Ignore what you may have heard before: florals are perfect for fall, especially dark florals and dark colors. This classic silhouette is flowy and understated, featuring short sleeves, a V-neck, and button-front closures, making it perfect for the office and a night out.
“I’ve gotten a few compliments on this dress,” said one Macy’s fashionista. “But what I love most is the material. It doesn’t wrinkle at all! It’s made from some kind of sustainable wood. All I know is that I love it. It’s super comfortable and stylish at the same time.”
$60 at Macy’s
Macy’s
Reminder: It still rains in the fall. Not every day is as sunny and crisp as a Nora Ephron movie, so a good rain jacket is essential. This one from Ralph Lauren does the trick without looking like a utilitarian raincoat. It’s water-resistant and fully lined, and it features a cutout back hem and a removable hood.
Choose from two fall-friendly colors: olive green (shown) and a rich terracotta.
$225 at Macy’s
Shop more fall fashion at Macy’s.
The opinions cited above reflect the most recent versions at the time of publication.
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